Visual Merchandising Workshop
stores are the stage for products, and to ensure the product
shines and customers find what they are looking
for, retail space needs to fit and display products in the best
A Visual Merchandising Program including 4 interactive workshops
and 1 on site consultation was held during September and October.
Facilitated by Simona Jobbagy of JS Artline, the program offered
participants an understanding of product presentation through
class discussion and
demonstrations, with a focus on special events (Christmas).
In addition, participants had an opportunity to assess and evaluate
their Visual Merchandising practices and develop an improvement
Roslyn Salisbury and Julie Barnes from Sunup,
a swim wear shop located in Brand Smart Outlet Mall in Nunawading
thoroughly enjoyed the program.
“It was a great opportunity to see
your store through the eyes of your customer. Your window display
presentation reflects your whole store. Simona’s ideas
were effective, easy to implement and inexpensive”.
House Gifts and Décor
Ziemann from Your House Gifts and Décor, a home and giftware
shop located next to Forest Hill Shopping
Centre was another participant of the program.
“My ideas were becoming stale and
I really needed to look at my window displays and store layout
with a fresh pair of eyes. Simona’s onsite consultation
was just what I needed and she came up with some effective product
presentation ideas – and I have the sales results.”
Down to Business, 2006 Whitehorse Business
details of the business training
program for 2007, go to www.wbiz.com.au.